Tekly Racing 2025

Brand Identity Update / Social Media Assets

Made with:

12/17/24
Tekly Racing (TR) is a sim racing organisation founded in 2023, dedicated to organizing, hosting, and sponsoring leagues that cater to drivers of all skill levels. Their events range from educational rookie leagues to more competitive amateur competitions.
Toward the tail end of 2024, I was asked to make up a safety car for them for one of their enduros, which had a domino effect into updating their entire brand!
The team wanted a revitalisation of sorts. Their logos had grown increasingly unfit to represent their expansion into new endeavours and just wanted something fresh. I had complete freedom as to how that would be interpreted, so I chose sleek, modern, and fast.
Concept6.png
Concept7.png
Concept8.png 
This brand update also warranted an update to all social assets the organisation utilises. Including the above stream overlays, in addition to supporting graphics related to their activities.
GT3SocialTemplate_Vert.png
HypercarSocialTemplate_Vert.png
LMPSocialTemplate_Vert.png
MiataSeriesSocialTemplate_Vert.png
GT3SocialTemplate_Hori.png
HypercarSocialTemplate_Hori.png
LMPSocialTemplate_Hori.png
MiataSeriesSocialTemplate_Hori.png 
For the entire brand guidelines, check it out here
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